Marathon runner and Klein Landau partner David Landau designed a web site and t-shirt to motivate friends and family to stay active and fit. The t-shirts depict a hardworking runner leaving the Grim Reaper, the universal representation of mortality, in the dust. David also created a cyclist version with the Grim Reaper lagging behind to show the importance of exercising and generally living a healthy lifestyle.
The tag line “Make Him Work For It” provides a message meant to acknowledge sober reality but with a sense of humor. Is there any other way to approach reality?
David’s motivation was altered when he learned about Iram Leon, a runner with incurable brain cancer, and his young daughter, Kiana. Iram ran a full marathon while pushing his only child in a stroller and ended up winning the race.